Real estate marketing plan tactics and strategy

 Real estate marketing plan tactics and strategy - in the real estate marketing planning of military strategy - how the 3 Riverside real estate has its own characteristics? Riverview in common with a unique premise, the major real estate are people-oriented, showed the personality of their own publicity ace. Riverside real estate as a successful regional concept has attracted the attention of people. Naturally, Riverview, luxury, association, formed the general character of Riverview disk. But if that Riverview beads on the plate just a difference little pearl, then it is wrong. Riverview with a disk, different characteristics. They rely Jiang standing side by side. in common with a unique premise of Riverview, the major real estate are people-oriented, assertive personality of light their own trump card. along from west to east, the Riverside real estate is nearing completion. garden onto the , as long as living in Haiqinwan can find resonance in the music culture. No one said that he hoped to get money. above and below, household piano sound, which is Haiqinwan features. Pearl River Plaza is the largest luxury real estate along the river to create a successful living space as the theme, From the garden to the design are becoming more Household practical value. It is reported that their senior utility rate of 86%, which is in Guangzhou, small high-rise residential. sinks Scenic Although real estate has not yet ground-breaking, but its design has the head start. the household compound, to move to the outskirts of Villa The design concept of the city center of Shenzhen this year, the State on ס���� : Room three light butterfly type design, although it across the street and there Wangjiang rate of 0%. The establishment of the rare. the whole layer of transparent, with none of the room set up interval, buyers look at forensic reading showroom floor, there are engineers and column to determine the vertical guide, roughness and density, touched on the quality of civil works know. days, general manager of real estate companies to establish Wah Keung said? quot; we fight for is the quality brand, quality can only move buyers. neighbors, swimming pool on the island and the first floor overhead design, have sought to residential nature Jiang Jingyan, fused. is to confidently enjoy the success. developer does not deny that sightseeing elevator, ten private swimming pools, four double the total area of 980 square meters of the the Guangzhou property market, functional and the new units is to use reasonable best rent, etc., patterns are manifold, in fact, in my opinion, real launch full-featured, the new units is to use reasonable best It can effectively contribute to the rapid residential development in the industry changing concepts, looking for potential development of the housing market and the largest benefits. Meanwhile, the guide and the Church of residential housing units to identify the advantage of consumers, the right to choose their own residential homes. In fact, one-sided large area of housing is not the pursuit of maturity. the family is not the scale of various function space the better. white elephant, not only resulted in waste, but not conducive to the effective life of a family atmosphere. developers and designers should be clear, to create a area of a family atmosphere is not everything, reasonable functional layout, furniture, color, light ... ... is a means of creation. ships, aircraft cabin looks small enough, but it can also make a luxury, VIP, and economic level to The key lies in awareness of developers and designers of quality to what extent can really highlight the to 60-70 square meters or more, dwelling area of more than 200 square meters, this trend has been set Housing characteristics and disproportionate. Even if there is a market-oriented is a mistake. According to demographic trends of family, our dwelling size will remain the leading three hall and Bedroom is mainly small and medium sized dwelling and stable development of approximately ten years. The living room is the core of modern family life organization, the Office must be designed so open, bright, to have better viewing perspective, Chamber to have a stable space for leisure, reunion, without having been through the interference and placed over stretch the necessary furniture and equipment. Office of the best connected with the balcony, This type of floor doors and windows can be made, even more open. living room even if no balcony, bay windows, we should also try to suppress, made of wide bay window sill, so that could open some eyes, but also to ensure safety. a lot of people and landscape orientation to get compared to Which one is more important? I think, in modern well-equipped house, select the landscape orientation is more sensible than that. At present, the housewives choice of residential kitchen and pay more attention to the level of design. In fact, the kitchen is dwelling size in most parts of the technical difficulties, not only multi-function, high requirements, and is involved in most types of professional positions. Therefore, the basic design should be: supporting the kitchen wall cabinet, its operation should not be less than 2.7 meters , into the cabinet to the refrigerator; all channels to be hidden, tube wells installed in the focus; controls are not the backbone of the whole building into the household; have a range hood, ventilation, ventilation equipment systems; set up the kitchen gas water heater should be independent and reliable emission gas system; in order to ensure no leakage, no leakage incidents do not wear floor pipe as possible, pipes will not go through to the neighbors. intensive decoration, decoration in place further residential development will be the future direction. crude decoration bring harm and destruction has been revealed. People have begun to tire of costly, exhausting thing. can be expected in the near future, replaced by a professional team, big business conduct intensive renovation, one-step turnkey, households have purchased a share of the room decoration, to avoid the annoying process of renovation, and relocation of new homes can enjoy the happiness. all matters of concern to the residents, in fact, are real estate developers and designers should be concerned, because only meet the consumer demand in order to stimulate the effective purchasing power, it is the real appeal is with a buy. 5 MLS real estate business model around the world a new concept of housing an average of every minute to have a system through the 21st century real estate transaction, of course, all this in a very large extent is due to the new business model. MLS: European and American real estate marketing new model. MLS (Multiple Listing Service) is derived from U.S. real estate industry jargon, also known as through specific means of software technology and networks, so join the system, all the various independent intermediary formation of a unified housing information exchange system. how? customers want to rent to buy homes only in the real estate agency or broker Enter the computer terminal on the characteristics of housing to rent to buy, can be found on all eligible property, and can see through an online electronic map the physical location of the selected housing, through the online video site to play appearance, environment and whether the pattern of the room to your liking. If this is not a rich company's availability, customers can also MLS system, all the companies joined the system's database to find information about availability. If the transaction, are involved in the transaction process by a certain percentage of each company divided. for this mode of operation between states in the U.S. have set up a major MLS associations, and other developed countries in Europe and America is quite popular. this business model The biggest advantage is that, regardless of the ultimate customers where to find the cake in the house, every one involved in this process from broker can share interests will not be missed because of insufficient availability of a client, it will not because of poor access and no patronage; for hire-purchase customers, you can add more choices, can be said to serve multiple purposes. It is understood that Century 21 Real Estate is to use the system, and have achieved good results. the information shows that the world average a minute to have a housing system through the 21st century real estate transaction, of course, all this is largely due to this new business model. created with Chinese characteristics, we need to develop their own MLS MLS system. In this regard, is committed to This advanced mode of operation of the MLS network technology to China, CEO Lu flight that we can not copy the foreign ready-made things, things that only suitable for China is the most effective. It is understood that some of the more intermediary companies, such as large scale I love my family (5i5j), etc., have developed their own data support systems, software and other software vendors to send in Guangzhou in similar software development has also made a useful attempt, which the domestic real estate industry of the electronic process has a certain role . by the MLS Network Technology Co., Ltd., according to the Chinese market and user needs developed roalty tower series solution in the absorption of foreign advanced management concept, based on another new development. It is for the Chinese real estate developers and the secondary market intermediaries, covering real estate development and the whole process of the secondary trading market, play to advantages of real estate and IT technology integration, reflects a new concept. MLS will lead to marketing, MLS TOWER network technology developed by products new properties, the creation of a tower display platform, the sales field sales navigation system, CD-ROM electronic Loushu other means to achieve the functions of remote real estate sales management, and full use of multi-media expression, set of video, audio, video, animation, images in one, accurate and complete performance of the developer's creativity and real estate advantages. In the demonstration site you can see, tower with a fine series of three-dimensional animation software, integration of the performance of buildings and the beauty of the urban landscape , both the overall appearance of residential, traffic and surrounding residential facilities, or the lobby, lobbies, clubs, squares, green spaces, courtyards, water features can be presented thoroughly. Through these series of software, consumers eager to know the real estate information on the screen can panoramic view of the good results of its marketing, sales brochures and sales of the traditional model can not be comparable. There is no doubt, MLS concept into the real estate industry will bring a lasting impact, especially for the management of enterprise and marketing tools, will lead to greater inspiration. 6 on the high-end residential Suggestions brand marketing plan is a cultural symbol, a symbol of the spirit of the so-called high-end residential, the overall terms of the high point in the marketing planning is called: the property marketing and brand marketing. a full cessation of welfare housing in Shanghai, to enter the housing market conditions, whether high-end residential market segment is the type of consumer group, they have this two one thing in common: First, they have a higher income level and living standard, so this kind of consumer demand for group living to pay attention to the environment from living up to enjoy life as a living, namely: comfort, convenience, safety, health high standards. This requires developers in the planning, design, construction of high standard, but also to doubly emphasis on property management services. This is the enjoyment of life needs. Second, these consumers generally successful career, there is psychological great sense of superiority, so when they bought the property there is a strong brand awareness. This is the spirit of enjoyment needs. view of the above two features, our marketing people what measures should be taken? (a) the concept of marketing the property - - enjoyment of life. because consumers the importance of property management services is becoming more so in the early marketing plan when they meet the participation requirements of property management, sales information, etc. in the production of ¥�� while making the publicity of property management services information, pre-delivery time together with the ¥�� publicity. the perfect property management, based on the advance should be introduced, the characteristics of the property projects in order to attract consumers, such as: 1, the intelligent property management. Shanghai has been emergence of intelligent residential quarters, launched a series of changes in the traditional way of life services, such as: water, electricity, coal, property management and other fees automatically measuring and electronic payment systems, credit card owners pay the home; anti-fire, Gas leak prevention and treatment of automatic alarm systems; security, anti-serious accident alarm system monitoring; Web services applications, Home net network remote medical care, shopping, online school, representing broadcast programs, and so become a reality ... ... 2 owners health protection. the property can be co-operation with renowned hospitals regularly checked free of charge to owners, offers medical care, etc.; properties such as the emergency relief .3, opening up new home services. such as: home conservation rental bonsai trees and flowers, the family aquarium .4 conservation and other rental, residential property owners carried out within the friendship, competition and other activities; issue district publications and so on. (b) the concept of brand marketing - the spirit of enjoyment. the brand is a cultural symbol, a symbol of the spirit, So create the famous brand of property, buyers will receive a distinguished cultural identity and pride. But how to shape the leading property brand? Generally speaking, there are several methods. 1, the accumulation method. For this particular property key advantages, through long-term media campaigns and word of mouth lips, gradually, a whole brand of intangible assets. such as all the advantages of the advertising of property to a certain popularity in a short time. But this method investment in large and small .3 identity, public relations and law. by planning a series of public relations activities, the formation of news effects, with media coverage , so that consumers interested in certain aspects. However, this method is difficult and the results are not necessarily on good .4, borrowing method. borrow another famous person, organization, brand intangible assets, in order to promote the property. such as the European style noble house, to promote its European cultural tastes, available through the developer and a European cultural institutions, co-organized cultural activities, activities within the site selection of the property; or jointly established cultural groups, set up headquarters in the premises , from which the property and cultural ties with Europe and improve the taste and quality of property. This method investment in small, quick, and good sense of identity. In short, the luxury residential marketing planning, the focus on hardware based on the brand, focusing on strengthen the above two methods, I believe will yield better results. 7 podium shop operators in shaping the new concept of theme malls marketing culture, popular gathering will play an important role in a few days ago, in a Real Estate Institute of Guangdong, Guangzhou people's livelihood and property Properties Limited and other units through the real estate held in Sharon on a podium shop operators new ideas have been proposed. At present, Guangzhou City, many developers in the construction of large homes, are used for the following retail podium However, not many successful operations. especially the early residential development, rental shops are often not very good, but first check the small owners often feel their lives have a lot of inconvenience. it can not be the first after Wang Pu Wang residential, commercial Area home sales boom driven it? investment not only on weight management is a common problem on the shop development. Sharon's participants agreed that successful investment is only a first step. can not thrive or rely on effective management. They made the podium of the new concept of retail business. One powerful combination. developers of shopping malls should be with specialized management companies, property companies in general it is different it has the operating expertise and successful retail experience. developers should be entrusted to such companies, sole agents operating podium shops. Second, a unified management. in a professional mall management company operating under a unified, first off make good owners. a noble residential area of the shops, to small food shops, motorcycle Admission will definitely shop operating out of tune. Second, to central planning. someone gives an example of Chongqing a four-story commercial building near the train station, first operating department stores, but always busy it up. after the intervention of professional mall management company, decorative materials to the city, the first floor of the franchise lighting, hardware; floor tiles franchise; floor, sanitary ware business, mainly by Kohler and other brands; the fourth floor was different styles of decoration company. Results occupancy rate of 99% operating anomalies fire exposure, are thriving. The third topic to be marketing. Do not put all of the area are used for business. Guangzhou, Times Square, highly regarded operation in this regard. The theme of shopping each month to carry out a number of activities, such as Women's Day, Children's Day special events such as festivals, but also hold real estate property, telecommunications, various forums, it creates a cultural atmosphere, making all kinds of themed events in Times Square has become a brand. Concerned that the theme of marketing to shape the mall culture, popular gathering will play a very important role. Third, follow the thriving and prosperous rent, strong sales of the marketing program. mall is good to rent out or sell? unified opinion is to rent , unified management, after sales boom will not only help business, but also conducive to profit. 8 knowledge of marketing in the villa in the knowledge of real estate Villa real estate marketing can build the perfect human spirit and the unity of the community before, the Shanghai housing market set off villa to buy real estate boom. However, the villa real estate developers means if the marketing does not focus on innovation, strong sales at the moment then quickly flash in the pan. and as marketing the new product process - Knowledge of marketing play in the economic arena increasingly important role. real estate knowledge of marketing is to promote the fundamental guarantee for the development of the villa market knowledge of marketing, including three levels: (1) mining product culture, increase knowledge of the marketing activities and focus on the formation of consumers the concept of resonance value. (2) focus on the structure and chain with consumers on a multi-level marketing relationships, so that customers become loyal consumers of their products. (3) to strengthen the marketing team building, knowledge training for the media, the marketing activities better suited to promote cultural and technical content of products, better adapted to intelligent and personalized product development requirements. Knowledge Marketing Note? quot; create a the establishment of standards, knowledge of marketing have emphasized the role of innovation, emphasizing the dynamic role of knowledge on the market. knowledge of marketing to new technology driving the market, develop new operational plans based on knowledge and practices of marketing, consumer concern, that constitutes a enhance the content and promotion is also important, therefore, the core of real estate knowledge, marketing and human aspects of technology operations. real estate knowledge of marketing, said the overall level of technology is to attach importance to innovation in science and technology real estate and real estate in publicity on the scientific and technological innovation, which involves the sale of architectural design, building structure, building dwelling, building materials and other aspects of science and technology content. real estate science and technology content, the more need to use the knowledge to win customers, share more and more Housing understand the use of knowledge, understand that the use efficiency, thereby increasing sales. knowledge economy marked by high-tech properties of intelligent building appears. Smart House Automation System must have the communications, security monitoring automation system, fire alarm systems, building automation systems and office automation systems. real estate knowledge and marketing play to the human aspects of real estate Villa real estate market knowledge is based on the human dimensions of the human content of the knowledge economy, is about the real estate knowledge and the combination of human knowledge. real estate knowledge and marketing aspects of both human full attention to technological innovation and real estate properties for sale publicity technological innovation, but also go beyond the technological aspects of real estate, the establishment of the humanities to enhance the value of real estate to human habitation profound achievements of the human knowledge of the human aspects of real estate marketing. It is the core of people-oriented, that is, to the humanities as the soul, paying attention to care, building human emotion, to explore human history. the expression of the real estate Villa real estate market knowledge, the meaning of some of humanistic spirit of the villa property accepted by consumers, not for profit only goal, not simply as customers who had, but from seeking to meet the modern comfort and convenience, perfect needs, the purpose of human existence in marketing and a way of life; from the planning design and construction of the house is sold, it is all for home buyers throughout species needs to provide perfect service and reasonable. It's mode of operation to? quot; idealism plus actual operating skills. knowledge of real estate marketing can house the perfect human spirit and the unity of a successful community building villas properties must establish a new type of community culture --- an environment conducive to communication between people, man and nature and between man and cultural facility space for living with a comfortable, healthy and open living environment. It is mainly manifested in the following areas: basic life experience; comfort and enjoyment of the experience; community atmosphere and the feeling of atmosphere; cultural life experience; community interaction and interpersonal feelings; the feeling of living environment; effective property management experience, participation and autonomy in the community feel; domestic consumer spending and benefits experience. In summary, a perfect villa real estate will be? quot; people-oriented actively create conditions for the realization. 9 new marketing Laofangyouxi course, the biggest winner is to be a boost to the housing market today, China's secondary housing market is not active, the development is still too slow, and now a new housing marketing model already quietly rising, in this mode, the existing home owner can charge rent on time, the rent in the bank and get interest rate of return is 3 times higher than bank savings. and the lessee can not only quickly find themselves satisfaction with housing, but also save you money. Experts say this new concept of housing investment and consumption may be from the local area underwriting, shifting the secondary housing market ushered in the new ; stimulate rental housing market for the ingenuity of. Bank jointly launched. The implication is that housing can be the same as the appreciation of money in the bank. customers into the first preparation of the replacement house rental center rental department, the Ministry of the use of scientific methods lease at a reasonable rental price estimates by the homeowners after approval for rent. Customer storage room at the same time, will get a passbook issued by the Industrial and Commercial Bank and Money Link, the monthly rental from the center of the Ministry of replacement housing rentals all agents will be drawn directly to the customer's account, if temporarily rent urgently may be in the bank, bank interest as usual. replacement center committed to our customers, into the center of the housing replacement every six months to 20 days except to stay out of the lease period and the five-day work of the housing transfer, the rest were total rent the risk borne by the replacement center, after both houses leased or not, the rent to the client account on the usual plan. This will not only relieve the customer in all matters in dispute during the rental, but also enable customers to no longer cause for renting out vacant houses to worry about . In the down. that is, residents in the fancy new house, by the professional assessment of the agency's housing reform on the original assessment of housing prices to assess the price shall prevail, people could be entrusted to replace the company package sales room. in the underwriting contract is signed, the company immediately replaced the old 60% of paying back the principal rooms to the new home of the houses directly to card for the business. Replacement Company within one year if the existing homes sold, the residents can get the balance; if housing has not yet expired in underwriting the sale, residents have the right to terminate the Underwriting contract, returned to the housing fund drawn from the premises or to assess the price of a discount sale to replacement company. This approach is actually eager to improve living conditions for residents of the financing to expand a new channel, this approach has been welcomed by the people of Shanghai. only two months, 37 households had finished the formalities to get some paying back the principal, more than 70 households are in the process commission procedures and more to the advice of thousands of households. replacement. the so-called replacement, also known as wards were satisfied with the new house is selected, it will have a property available for sale entrust professional evaluation agencies for housing existing home price evaluation, assessment of replacement of the company and then buy existing homes. and then paying back the principal of existing homes to a developer account on the exchange, as buyers purchase the first payment, the price difference and then by home buyers to take a one-time payment, installment, mortgage, etc. to be paid. also have developers in order to reduce the sales of vacant housing, and through the center to acquire the form of replacement housing Replacement house customers. It? quot; post wards the wider availability of existing homes. In Fuzhou, the current practice seems to be a combination of the latter two, first direct exchange between the housing and housing. customers can exchange the center housing accommodation listings matching network, the two sides direct conversion can be satisfied. but also through the exchange center and for developers of real estate relative to achieve he has the matching online housing registration, transfer it to others. There is also a form of indirect exchange is acquired. If customers are eager to realize the old house to buy a new house, you can negotiate the purchase price and replacement center, then the amount home buyers. serve multiple purposes to bring the housing market is more than just a win-win way more than the marketing tells us that a strong housing policy to promote the secondary market, also requires the use of the invisible hand of the market to achieve rational resource allocation, and only from the supply and demand the best combination of all cut demand in order to achieve a real win-win. from the current changes in the real estate market in some cities of view, replacement of existing home heating and cooling housing market has played a leading role. For many families concerned, not sell the old Housing can not afford to buy a new house on. So the smooth sale of existing home of real estate has become an important factor in well-being of the secondary market. the industry that the hope that the demand for profit. In this mode, the owner may charge rent on time, the property has value-added opportunities available to rent in the bank and the interest rate of return is 3 times more than bank deposits. For the lessee, the not only saves you funds, but also the cascade of housing consumption as soon as possible targets; of countries, by regulating the market, increase tax revenues, a large number of rental housing in order to make a profit throughput; bank profits through cash flow. Of course, the biggest The winner is to be a boost to the housing market. Therefore, the and municipalities, the proportion of the sale of public housing can be sold to a 60% (Fuzhou 70%), urban households 65.8% of households already have their own housing property, urban residential housing to residents of proprietary-based, multi-property rights form a new pattern of coexistence has been formed. 10 export housing market housing market export sales must be analyzed carefully, if necessary a number of specialized research institutions to conduct research, which is essential in the marketing process of export marketing in our housing market started more early, rapid development, but now look at some problems, but also the need to further strengthen the marketing, in addition to personnel training and marketing-related research, the need for marketing of several interrelated aspects, namely, market analysis, understanding needs, develop strategies and implement marketing. First, the need to strengthen export housing market analysis, marketing plan is the basis for work. At present, some difficulties in export sales is largely the Housing Market Analysis of errors in time. As housing sales export mainly targeted for overseas consumers, it also gives developers the domestic market analysis difficult. For example, to analyze a particular real estate market conditions, export house, we must be aware of the real estate market, the capacity of potential customers , market supply and demand, market competition conditions, market and environmental factors. However, in the export market analysis house there are many difficulties, such as the analysis of market capacity is difficult to know how many of the potential demand. in the market analysis, to understand the consumer area, and the domestic market of the natural environment, population, environment, economic environment, technological environment, political environment, legal environment, culture and the environment. And because all aspects of national or regional differences, insufficient grasp of the market analysis, The resulting series of problems. However, the export must be carefully analyzed housing market, when necessary, a number of specialized research institutions to conduct research, which is essential in the marketing process. or market analysis market positioning errors caused Deviation, and marketing decision-making process of mistakes, even the most sophisticated marketing experts are also some of the helpless. Secondly, strengthening the housing market, export marketing, export must also be room to strengthen the characteristics of consumer demand. Demand feature Marketing research is the core and starting point for the formulation of marketing strategy and implementation of an important safeguard in the marketing process. How to find the target market based on market analysis, the right to study the characteristics of target market consumer to understand the consumer's specific image, such as who As ...