Tuesday, October 12, 2010

How to enlarge and strengthen the Olympic media coverage

 How to take root in the Olympic coverage this year, three or four months, Lishui Daily Joint departments, selected long-distance runners throughout the country, organized a kilometers, all the way to promote the Olympic Games, held all the way to large-scale signature. Arrived in Beijing, Activities during the period, after six provinces, municipalities, and disseminate information more than 20 million copies, Olympic knowledge and promote the Olympic spirit,UGG shoes, but also enhance the

one, Olympic Games in Beijing, this is a new century, new opportunities for Beijing, which is open to people of the world the great achievements of China's reform and full recognition. Global Chinese are looking forward to the Beijing Olympics in the eyes of the world are watching the 2008 Olympics. Olympic efforts, dedication to the Olympic Games is everyone's consensus. As a local party newspaper how the perspective of the people, the local point of view to report the event to meet it? How to report the event to meet people more in-depth it? Lishui reported a deep thinking person.

then gave us an opportunity to inspire. Lishui long-distance running an electric boss insisted the fortieth anniversary of the decision to invite their own expense, early morning runs around the country four hundred fans gathered in Lishui, organized a national workshop enthusiasts morning run. We immediately contact with them, jointly organized by the Beijing Olympics will be the event activities, and has been recognized each other.

more than a month time of preparation, early March, Lishui Daily News, Evening News, Xinhua News Agency has published the information on the recruitment of runners all the way to the Olympic Games, running toward the Beijing news. Just ten days, from Shanghai, Jiangsu, Henan, Fujian, Jiangxi, Hunan and other parts of the country have more than 1,000 runners call for registration. In order to participate in the activities around the country runners in high spirits, rushing to register, and some care must be involved in the relationship that the activities of the Olympics.

register with the health of athletes, after rigorous screening, as the organizers of Yeosu Daily finalized from Shanghai, Jiangsu, Henan, Fujian and other places of the 12 athletes and Lishui Daily six journalists China's Olympic propaganda folk group

(b) of the province of the people actively participate in the Olympic Games publicity activities, praised the Olympic event in Lishui Daily

run very well organized from the Lishui Daily composition to a warm welcome by the masses.

2008 年 3 31, from the opening of the 29th Beijing Olympic Games there are 130 days, the same day, the Greek Olympic flame arrived in Beijing. On this day, 12 from across the country on long-distance runner and Lishui composed of newspaper reporters, Zhuang Zhiqing Lishui City Vice Mayor attended the expedition ceremony. Lishui City Council race, Lishui College students, thousands of enthusiastic people braved the rain as Yeosu citizens more than 80 years of high run-up activities in the Republic of China also participated, he said happily: activities, all the way to promote the Olympic Games, to carry forward the Olympic spirit ... ... That night, in the new accommodation Jinyun Bi, Bi industrial park by the new Communist Youth League organizations, blaring a day for players to forget the fatigue after the long-distance running.

4 3 December, morning, after a 4-day relay of the 7:00 the next day, Hangzhou running team over more than 1,000 people, also held at West Lake bridge and signature of a moving farewell ceremony. People are rushing to sign the banner. Zhejiang good friend of more than 100 cycling enthusiasts a single team also came here early, dressed in a beautiful riding clothes, riding bicycles, following team for the Hangzhou public release players to the TV news coverage of this event has the creative. Riverside District, Hangzhou, Fu Xiao old long-distance running team high for the elderly, and holding more than one brilliant

Olympic coverage along the enthusiastic participation of the masses, aroused enthusiasm of our reports. We immediately opened in Lishui Internet broadcast, Those days, many cadres in Lishui City, said: praised the poem: north! North! All the way to promote the Olympic Games, running toward Beijing!

4 月 7 日 4 pm, Large school in the southeast gate, the team members opened the banner, a pen ready. People passing by have stopped, in the banner solemnly signed their names. Not only the citizens of Nanjing, a signed his name, also signed his wife and daughter's name. He told reporters: to the hand and teach her signature. Grandmother side of the signature, while her granddaughter, said: bon voyage. Among those who signed, as well as primary and secondary students with Southeast University. A female university students in Nanjing in this interview with television reporter, said: dancing under the infection,UGG boots clearance, she said loudly while dancing: media,UGGs, all of this from the Lishui

Shandong tension within the oil, all the gas stations along State Road 104 to implement a limited supply of diesel. However, when logistics pulled into gas stations, all of the staff opened up a green channel for the vehicle to increase the number of how many. Taian City in gas stations of Sinopec Gamon Chen Xiaohong at the refueling of staff, also proud of the drivers of other vehicles, said: , where the readers have attracted a great response.

(d) a warm reception by the Beijing Olympic officials to promote the Olympic spirit praised by others at the Beijing Olympics Building

before the five rings represent the five continents of the flag, the flag against the background, flapping in the wind, particularly noticeable. April 23,UGG boots, Beijing Olympic officials, .

self. is to challenge the limits of the Olympic spirit that we have been to the end. 75 years old, but he still refuses to accept the old, running 400 km; servicemen home on leave while Yong Jin Zhang participated in the marathon team, but ran out of Lishui in the day on the strained left foot, but he clenched teeth, stick to the end; still insisted on running at night insisted massage for other athletes.

meet with everyone in front of the Beijing Olympic Organizing Committee and embraced each other, posed for pictures together to celebrate the victory of reaching the destination. They also become the Xinhua News Agency,

II, three-dimensional, more than ten thousand participants, after six provinces, municipalities, and payment of the Olympics more than 20 million copies of promotional materials, tens of thousands of people to the Olympic knowledge and promote the Olympic spirit, improved Lishui and taste the influence of daily , to welcome the Beijing Olympic Games and wrote a. Recalling the event, we have the following experience:

(a) of the reported success is the innovative enthusiasm of the masses to participate

Throughout history, the rapid development of China's newspaper industry is innovation-based, the largest newspaper in the past decade, innovation is the emergence of Metropolis, and the new wave of innovation has just begun. Ye Hao active as a local party newspaper, was forced to Ye Hao, sooner or later have to join the ranks of innovative, otherwise they would have left behind. The reason why we reported this Olympics a success, the key lies in innovation.

people's enthusiasm for Beijing Olympics, and how to provide them with a platform for them to participate in the Olympics to promote the Olympic Games, the Olympic Games approached, the Beijing event to provide them with running a vast space. Olympic passion people beyond our expectations, very high. When the Suddenly, hundreds of residents and tourists applauded refueling stop. Some follow their slogans, and some came up taking pictures, Their warm welcome and encouraging as to the players into the Li Aiyun members recalled, scenic cable car, chase all the way to beat players running posture, long time refused to leave. Team members went to the mountain edge of the grave, the chance encounter a group of visitors to a company in Hangzhou. Under the slogan of the infection, more than 300 tourists have joined the ranks. At this point, long-distance running team forget fatigue, dancing with them, immersed in a sea of joy in the Beijing Olympics. Until their tour group to leave, and only wave goodbye.

is our innovation inspire the masses of the spirit of the Olympics. Passion of the people be inspired by the Olympics, and won their enthusiastic participation, so that the Olympics promote a wider public.

(b) the reports keep pace with times, when the good of the pulse of the times around the central task, fully embodies the party newspaper of the authority, responsibility and social influence. Our Olympics coverage to fully reflect this.

Olympics coverage this year is obviously a propaganda point. We launched the April 7 morning, Old Bicycle Corps General Nanjing, Southeast University, Professor Fu Zuhui led more than 300 retired members warmly greet us. Looked at 83 years old, silver-haired old man Fu bustle for us, every team is grateful, and admiration. Fu old said: article reproduced by their host to the

is our innovative coverage keep pace with times, when the good of the response.

(c) the reports and activities of three-dimensional, interactive network layers Bao

promote modern and the future of media, is a multi-age of both forms. Newspapers, television, magazines, Internet and other media, while intense competition continuous co-operation, media integration and dissemination of these two trends Focus increasingly apparent prominent. So, in these circumstances, the three-dimensional thinking, with a variety of media power, media expertise to play around, will report in a more modern way to put out a more efficient, is to report three-dimensional way, three-dimensional activities. In the domestic media, such as the Organization of Lishui Daily

activities, in addition to China's Olympic propaganda folk group At the same time the forum started with the tens of millions of Internet users an interactive, local newspapers, television stations reported have involved the entire three-dimensional activity, brilliant.

way, three-dimensional activities and publicity approach is winning praise from the masses. When the 1600 dollars. This much money and allows the recipients of the difficulties students deeply moved. Zhang Long said the school principal: iron work passing Yan Xun travel guides have been When she learned that logistics personnel unfamiliar with the promotion group, looking to contact the local federations presented to the blind radio public service activities, she said nothing, when from the obligation to guide advocacy groups with support staff running around, contact related matters, so that fewer support staff take a lot of detours. Advocacy group Foundation for Disabled Persons in Jinan City, the staff, and led by the blind to the Springs donated 70 radio, so that these special groups can also be heard on the Olympic coverage. Promotion group after arrival in Bazhou, immediately took to the streets to carry out the Olympic campaign. April 21 16:10 PM, head of the publicity Liu Lent also led the group to Bazhou Secondary School presented a sporting goods ... ...

news coverage of innovation itself is a rich topic, which can be expanded or extended a series of three-dimensional coverage. We do not do this simple Olympic sided propaganda of the reports, but the public display of publicity as possible to the picture of the Olympic Games and the various different aspects, so that promote the Olympic news like the existence of three-dimensional presentation in front of the audience to keep Beijing Olympics and promote the rich diversity of different viewpoint, color, flavor and shape almost certain.

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