Advertising company in the face of the limitations of the brand

 Advertising company in the face of the limitations of the brand
observed m Zhuanzhai
b positioning options profits; not good at matching marketing resources: Consumer heart without action
b management wholly or mainly on advertising, public relations, sponsorship and other means to may be very small, may be just a business to accelerate the demise of one of the reasons is that, VI may be just to not wear a gorgeous internal driving force of the brand's armor, Bi is and core capabilities do not match, there is no link with human resource strategy, Mi may be empty, not with business investor intentions, the strategic objectives, corporate mission, career planning, staff integration
b ; visibility, are mere formality.
b United States, deceive customers. transmission behavior, , performance management, etc., is not a task for advertising.
b brand value to all stakeholders; it is the core competencies and strategic intent, outside of the strategic objectives; is based on the value chain within the enterprise stakeholders of the company's commitment to refining; are all non-specialty business, after outsourcing as much as possible, the prominence of the brand's core value proposition (not shirk the burden of outsourcing, but to find more and better resources to become stakeholders